PureForm Logo Hires

Real Work. Real Skill. Real Quality.

ONE CREATIVE PROFESSIONAL with Three Decades Experience.
Real Estate Media | Photography | Video | Web & Graphic Design
Portrait photo of Jake Chacon with Canon camera

Not an agency. Not a studio.
Just me – and that's the point.

I'm Jake, the creative force behind PureForm. I bring nearly three decades of experience in real estate media, photography, video, web & graphic design. Serving clients who want premium, real-world results. No fluff, filters, or fake A.I. hype.
"I don’t fit the polished corporate mold—and that’s by design.
I’ve built a career on straight talk, high standards, and not backing down when something needs to be said."

Not an agency. Not a studio.
Just me – and that's the point.

I'm Jake, the creative force behind PureForm. I bring nearly three decades of experience in real estate media, photography, video, web & graphic design. Serving clients who want premium, real-world results. No fluff, filters, or fake A.I. hype.

"I don’t fit the polished corporate mold—and that’s by design.
I’ve built a career on straight talk, high standards, and not backing down when something needs to be said."

Creative Services

🇺🇸 Why PureForm Creative 🇺🇸

Because quality matters. Communication matters. And keeping creative work and jobs in America matters.
• 30 years of experience across the full creative stack
• Based in Orange County, CA – serving professionals across SoCal
• Pro gear, pro tools, and ZERO OUTSOURCED WORK!
• Real results. No hype. No templates. No AI. No shortcuts.

Why Professional Photography Matters!

In today's competitve market, the first showing is online – and the quality of your listing photos can make or break a potential buyer's interest.

Every photo is professionally shot using Flambient, HDR bracketing or a blend of both techniques — capturing multiple exposures and hand-blending them for perfect light, color, and clarity.
Smartphones simply can't capture the full dynamic range of a home.

Under Exposed (Windows)
Normal Exposed (Balanced)
Over Exposed (Interior)
HDR Merged (All 3 Photos Blended)

Real Estate Media

We don’t do gimmicks.

Those flashy (FPV) fly-throughs, over-the-top edited videos and dramatic titles may look cool—but they don’t actually help buyers see the property.

We focus on what matters: clean, well-composed footage, natural flow, and tasteful editing — nothing more, nothing less.

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Superior Image Quality

Larger sensors to capture more light, and high-quality wide angle lenses resulting in images with superior detail and accurate color representation.

Enhanced Property Value

Full control over exposure, focus, and composition through manual settings, resulting in perfectly balanced images.

Increase Buyer Engagement

HDR / Flambient photography captures, and accurately represents with strategically composed and leveled shots the property's best features and sense of space.

Professional Headshot
& Portrait Photography

Why Professional Photography Matters

No $5 app or phone camera will ever replace the eye, gear, and experience of a real photographer.

True portrait and headshot work demands professional equipment, proper lighting, and advanced editing tools like ON1 RAW—not some filter-packed app.

A high-end camera captures detail, depth, and tone that a cell phone simply can't. And real editing?

That’s where the magic happens. This isn’t auto-enhance—it’s handcrafted precision.

If you care about how you’re seen—online or in print—ditch the shortcuts. This is what professional looks like.

Professional Media Isn’t Just for High-End Homes.
Even Apartments Need It!

Professional photography, video walkthroughs, and Matterport 3D tours arn't just for million-dollar homes.

Here in Orange County, even small and simple apartments can stand out with the right media. We've captured modest units in places like Santa Ana — and the difference is night and day.
Clean, well-lit images help renters or buyers see the space, feel the layout, and connect emotionally before they ever step foot inside.

Photography Packages

Photo | Video Packages

Branding & Product Photography

Small businesses, creators, and e-com brands who want visuals that are quality. Not a pixelated, grainy cellphone photo.

Perfect for small businesses, creators, and e-commerce brands who want visuals that actually sell.

Whether you need clean, consistent product shots or bold lifestyle imagery that captures your brand’s personality, I create high-quality visuals that elevate your presence and drive engagement—on your website, social platforms, or wherever you show up.

Reviews

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Scott Mitchell

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5-22-2024

Jake was absolutely amazing and I cannot thank him enough. I was in a bind, working with another company that kept giving me the run around and I needed to get my website done asap. I reached out to a friend who produces tv commercials and he recommended Jake. Told me he does a lot of his editing and can do websites in his sleep. I called Jake in the evening figuring I would leave a message, but he answered. Told him my situation and he was on it immediately. He had my website built and published within a day and a half. It looks great, everything I needed and wanted and even stuff I did not know I needed he did. Thank you again Jake. I will send everyone your way!!

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Tim Wilson

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5-23-2024

We hired PureForm to handle our new website design and videoography for Marketing content. Jake and his team were phenomenal!
Their attention to detail was evident right off the bat. Jake explained everything to us in simple terms and he was very Kind & Professional.
I would Highly recommend Jake and his team at PureForm!

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Niki Smith

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5-25-2024

I have been working with Pureform Creatives/Jake for quite some time now. The promptness of Jakes work is unmatched. He over delivers and educates me as to why another approach would be more effective. I have never been disappointed with any work he's done for me. If you need website, flyers, pictures or video HE IS YOUR GUY!!  He is the best !!!