I'm Jake, the creative force behind PureForm. I bring nearly three decades of experience in real estate media, photography, video, web & graphic design. Serving clients who want premium, real-world results. No fluff, filters, or fake A.I. hype.
In today's competitve market, the first showing is online – and the quality of your listing photos can make or break a potential buyer's interest.
Every photo is professionally shot using Flambient, HDR bracketing or a blend of both techniques — capturing multiple exposures and hand-blending them for perfect light, color, and clarity.
Smartphones simply can't capture the full dynamic range of a home.
We don’t do gimmicks.
Those flashy (FPV) fly-throughs, over-the-top edited videos and dramatic titles may look cool—but they don’t actually help buyers see the property.
We focus on what matters: clean, well-composed footage, natural flow, and tasteful editing — nothing more, nothing less.
Larger sensors to capture more light, and high-quality wide angle lenses resulting in images with superior detail and accurate color representation.
Full control over exposure, focus, and composition through manual settings, resulting in perfectly balanced images.
HDR / Flambient photography captures, and accurately represents with strategically composed and leveled shots the property's best features and sense of space.
No $5 app or phone camera will ever replace the eye, gear, and experience of a real photographer.
True portrait and headshot work demands professional equipment, proper lighting, and advanced editing tools like ON1 RAW—not some filter-packed app.
A high-end camera captures detail, depth, and tone that a cell phone simply can't. And real editing?
That’s where the magic happens. This isn’t auto-enhance—it’s handcrafted precision.
If you care about how you’re seen—online or in print—ditch the shortcuts. This is what professional looks like.
Professional photography, video walkthroughs, and Matterport 3D tours arn't just for million-dollar homes.
Here in Orange County, even small and simple apartments can stand out with the right media. We've captured modest units in places like Santa Ana — and the difference is night and day.
Clean, well-lit images help renters or buyers see the space, feel the layout, and connect emotionally before they ever step foot inside.
Perfect for small businesses, creators, and e-commerce brands who want visuals that actually sell.
Whether you need clean, consistent product shots or bold lifestyle imagery that captures your brand’s personality, I create high-quality visuals that elevate your presence and drive engagement—on your website, social platforms, or wherever you show up.